Ron
Ober
Gail
Gordon
Jason
Isaak
Kathy
Senseman
Dean
Howard
Troy
Corder
Andy
Jacobs
Todd
Baughman
Betsy
Keary
- Contact Information
- Ron's Biography
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Ron Ober “Often times, there is disconnect between business and government in their respective approaches to solving problems. Several of us at PDG have worked in both the private and public sector which enables us to identify innovative solutions to complex problems.” |
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Background Ron continued to work with Senator DeConcini, as his Administrative Aide, splitting his time between Washington, D.C. and Arizona. After the birth of his first daughter in 1982, he took a brief hiatus from politics and worked in the real estate market in Arizona and Nevada. All the while, people continued to seek his advice on political and policy matters. This prompted him to co-found Policy Development Group in 1991. PDG Experience While coordinating the election effort that led to the building of the Cardinals’ Stadium, Ron worked closely with a public relations team. Shortly thereafter in December 2000, PDG established Critical Public Relations, a full service public relations firm. Strategic communications is often the key to successful negotiations and messaging in the public domain and can positively impact public policy. The partnership has brought added value to all PDG clients. Ron believes politics and business can work effectively together and the PDG team reflects that attitude. PDG specializes in identifying and achieving best case scenarios for all our clients. |
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- Gail's Biography
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Gail Gordon “Limitation is just not a word we use around here. We encourage everyone on staff to utilize their talents and develop new skills. This makes us a highly adaptable company, and we are proud of it.” |
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Background Before co-founding PDG in 1991, Gail spent seven years as a buyer for a division of Federated Department Stores in New York City followed by several more years with Goldwater’s Department Stores in Arizona. In these positions, Gail was responsible for budgeting, projections, forecasting, and P&L performance for several multimillion dollar departments. Her management experience sets the tone at PDG, where the staff is encouraged to grow and operate outside their comfort zones. Gail brings a sophisticated overlay to organization and operations in our firm, adding a level of efficiency and accountability to PDG that sets us apart from others. PDG Experience When Gail and Ron Ober teamed up to create PDG in 1991, their goal was to create a new brand of public affairs. Gail created a business model which has made PDG the leading public affairs firm in Arizona. She established an atmosphere where each team member takes responsibility for his or her own personal success and professional growth while supporting the team as a whole. As a result, collaboration and cross exposure are the norms at PDG. In her daily management of PDG, Gail develops systems that are efficient and effective both internally and externally. Gail remains very active in the community and encourages others at PDG to do the same. She understands how important it is to stay connected and visible with community leaders in order to be current with community developments and business trends. |
- Contact Information
- Jason's Biography
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Jason Isaak “The people in this firm have the unique ability to see things from a 30,000 foot level. We understand the big picture – how both government and business work. This allows us to find opportunities even in the most unusual circumstances.” |
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Background Jason received his bachelor's degree in English from Baylor University. While serving on Capitol Hill, he was honored to attend the United States Naval War College where he received a diploma from the College of Naval Command and Staff. He is currently serving as an Honorary Commander of the 56th Maintenance Group at Luke Air Force Base. PDG Experience |
- Contact Information
- Kathy's Biography
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Kathy Senseman “PDG has a mixture of talent that produces an enjoyable, friendly team-oriented atmosphere, promotes a high work ethic and develops effective political and communication strategies. All of which translates to incredible results for our clients.” |
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Background In 1997, Kathy moved to Arizona and became the executive director of FARE – Fiscal Accountability Reform Efforts, promoting fiscal responsibility in state government. She then became a public affairs specialist for Southwest Gas in 1998, where she spent ten years working on energy public policy issues and developing strong and lasting relationships with key elected officials on both sides of the aisle. Kathy is currently the chairperson of the Challenger Center, Arizona Clean and Beautiful and the Arizona Community Action Association. PDG Experience Kathy has demonstrated the unique ability to analyze an issue, identify the impact on a client and develop a strategy to achieve the client’s goals. Her strong relationships with legislators ensure that PDG client voices are always considered before a decision is made. As a result, PDG possesses one of the most successful track records lobbying the Arizona Legislature. |
- Contact Information
- Dean's Biography
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K. Dean Howard “PDG provides each client with a competitive edge by guiding them through complicated municipal procurement processes. We excel at staying current with ongoing and upcoming projects and helping clients prepare for these opportunities.” |
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Background Dean is an Arizona native and worked with local commercial and retail developers in the 1990s. After leaving the private sector, he started working in the public service arena as a data analyst at the County Supervisors’ Association (CSA). After two years as an analyst he developed an extensive background in county budgets, revenues and taxes. He lobbied for CSA for five years with a focus on taxation, budget and personal issues. In 1996, he became the Chief of Staff for Phoenix Councilman Dave Siebert. At the City of Phoenix, he worked closely with elected officials, senior staff, and community and business groups on issues related to zoning projects, economic development programs, and anti-crime initiatives. He also spent time working in the Phoenix Economic Development Department where he was actively involved in pursuing a location for the Arizona Cardinals’ stadium. Dean also spent five years working in the City Manager’s office in the City of Goodyear where he was involved in land issues related to Luke Air Force Base. He is a former Luke Air Force Base Honorary Commander and past president of Leadership West. PDG Experience In 2005, Dean joined the PDGi team. His county and municipal experience is very helpful to PDGi clients on local government initiatives and procurement efforts. Dean has strong management skills, which are invaluable to clients with complex projects or issues. |
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- Troy's Biography
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Troy Corder “Understanding the media, how it works, what reporters need and being able to package information appropriately, are essential for successful communication.” |
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Background Troy began working as an intern for Senator John McCain and then worked for two Arizona governors, Fife Symington and Jane Hull. Troy focused on constituent services and special projects while working for Governor Symington, and performed advance work for Governor Hull, managing the details of her schedule and travel. As a result, Troy developed and maintained relationships with members of the media throughout the state. Troy left the Governor’s office to become a promotions manager for a local advertising firm, where he managed public exhibits such as the Arizona Department of Health Services Tobacco Prevention Program. After being promoted to Account Executive, Troy teamed up with Policy Development Group to win a successful public tax election which created The Tourism and Sports Authority—the entity responsible for the construction of the Arizona Cardinals football stadium. PDG and CPR Experience Following the election, Troy joined Policy Development Group and helped establish Critical Public Relations. Troy brings experience and perspective when developing a media plan for a client. He clearly understands how reporters think and what they consider a “newsworthy” story and always leverages his media knowledge and relationships to secure the best outcomes for PDG and CPR clients. To meet the demands of clients concerned with rapid media responses, Troy coordinates the development of crisis communication plans and Hour One protocols for PDG and CPR clients. Under Troy’s leadership, CPR has designed and implemented several successful initiatives including Proposition 201--the statewide ban of smoking in public places. |
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- Andy's Biography
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Andy Jacobs “Building great friendships is the foundation to long-term success. Being in the position to team up with the best people on any given project is a natural advantage, and allows for lasting friendships as well.” |
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Background Andy got his first taste of political life in 1999, when he worked as a college summer intern on Capitol Hill in Senator Jon Kyl’s office. After graduating in 2002 with a degree in Business and Journalism, Andy moved back to Arizona and began working for the Ahwatukee Foothills News. Although he covered high school sports and freelanced for the National Horseman, his passion was neither horses nor high school football. It was politics. When Andy was offered a staff position in Senator Kyl’s Phoenix Office, he enthusiastically accepted. Andy provided legislative support to the Senator from October 2002 until February 2008 and was deeply involved in rural constituent outreach on a variety of issues. His experience gained working in Senator Kyl’s office enabled him to develop lasting relationships throughout Arizona. PDG Experience During his tenure in Senator Kyl’s office, Andy had several opportunities to collaborate with PDG on rural issues. Andy joined PDG in 2008 when he decided to pursue a career in public affairs. Andy’s in-depth understanding of rural Arizona communities and his strong relationship with its citizens are invaluable assets to PDG and our clients. |
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- Todd's Biography
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Todd Baughman “We are unique because we help each other out. Everybody works from a level playing field; PDG employees are created equal.” |
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Background Todd began his professional career in public accounting. He earned a degree in accounting from The Master’s College in Santa Clarita California, after which he worked as an accountant in both California and Hawaii. He moved back to Arizona in 2005 and transitioned into politics when he became the deputy treasurer for Senator Jon Kyl’s reelection campaign in 2006. As Deputy Treasurer, Todd was responsible for the finances of a $15 million campaign, managing financial staff and coordinating financial reporting to the Federal Election Commission. He also advised the campaign manager and Senator on the campaign’s fiscal and budgetary status. PDG Experience Todd is a key member of our state legislative team. With his accounting background, Todd brings a valuable perspective to the firm and a dedicated work ethic which helps team members analyze issues and develop the best strategies and outcomes for PDG clients. Todd has developed excellent relationships in rural Arizona and coordinates rural and regional initiatives. His strong people skills have helped PDG clients establish and maintain key relationships throughout Arizona. |
- Contact Information
- Betsy's Biography
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Karen “Betsy” Keary “I cannot stress enough how important it is that our clients know they are a priority and that we are here to help them achieve their goals.” |
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Background Betsy has an impressive background in customer service and office management. She moved to Phoenix from Baltimore, Maryland where she managed a golf pro shop for five years. As Manager, she interacted with vendors, maintained inventory and coordinated event planning, fundraising and staff . Before coming to Arizona, Betsy spent 12 years at Keary Advertising organizing and tracking orders, processing payroll and maintaining employee records. She also developed a cost analysis program to improve the business’ bottom line. Betsy came to PDG from the Arizona Automobile Dealers Association, where she worked for nearly two years monitoring supplies, maintaining the company’s records and supplies and distributing newsletters. PDG Experience Betsy provides integral support for the entire PDG operation. Her constant attention to detail helps keep the internal workings of PDG operating at the highest level. Betsy utilizes her organizational skills for event planning, client conference coordination, scheduling and general staff support. She is the first person clients meet when they come through the doors at PDG and Betsy ensures that everyone is a priority. |
- Contact Information
- Betsy's Biography
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Karen “Betsy” Keary “I cannot stress enough how important it is that our clients know they are a priority and that we are here to help them achieve their goals.” |
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Background Betsy has an impressive background in customer service and office management. She moved to Phoenix from Baltimore, Maryland where she managed a golf pro shop for five years. As Manager, she interacted with vendors, maintained inventory and coordinated event planning, fundraising and staff . Before coming to Arizona, Betsy spent 12 years at Keary Advertising organizing and tracking orders, processing payroll and maintaining employee records. She also developed a cost analysis program to improve the business’ bottom line. Betsy came to PDG from the Arizona Automobile Dealers Association, where she worked for nearly two years monitoring supplies, maintaining the company’s records and supplies and distributing newsletters. PDG Experience Betsy provides integral support for the entire PDG operation. Her constant attention to detail helps keep the internal workings of PDG operating at the highest level. Betsy utilizes her organizational skills for event planning, client conference coordination, scheduling and general staff support. She is the first person clients meet when they come through the doors at PDG and Betsy ensures that everyone is a priority. |
- Contact Information
- Betsy's Biography
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Karen “Betsy” Keary
“I cannot stress enough how important it is that our clients know they are a priority and that we are here to help them achieve their goals.” |
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Background Betsy has an impressive background in customer service and office management. She moved to Phoenix from Baltimore, Maryland where she managed a golf pro shop for five years. As Manager, she interacted with vendors, maintained inventory and coordinated event planning, fundraising and staff . Before coming to Arizona, Betsy spent 12 years at Keary Advertising organizing and tracking orders, processing payroll and maintaining employee records. She also developed a cost analysis program to improve the business’ bottom line. Betsy came to PDG from the Arizona Automobile Dealers Association, where she worked for nearly two years monitoring supplies, maintaining the company’s records and supplies and distributing newsletters. PDG Experience Betsy provides integral support for the entire PDG operation. Her constant attention to detail helps keep the internal workings of PDG operating at the highest level. Betsy utilizes her organizational skills for event planning, client conference coordination, scheduling and general staff support. She is the first person clients meet when they come through the doors at PDG and Betsy ensures that everyone is a priority. |
